Apple just wrapped its 2025 Worldwide Developers Conference (WWDC), and the world expected AI fireworks. Instead, Apple made subtle but powerful moves — and every Kenyan entrepreneur should take notes.
From new product names to how they introduced “Apple Intelligence,” the message was clear:
Brand trust beats tech buzz.
While everyone else throws AI in your face, Apple is slowly branding it like it’s already familiar. No GPTs. No Chatbots. Just Apple Intelligence — simple, elegant, familiar.
🔍 Branding Lessons Kenyan Startups Should Steal:
1. Simplicity is strategy.
Apple didn’t invent anything crazy — they named it better. Kenyan brands often overcomplicate product names, features, or logos. If your customers can’t repeat it, they won’t remember it.
2. Tone is branding.
Apple never used hype words like “revolutionary” or “disruptive” — they let the design language and calm storytelling do the work. You don’t need to shout to be heard. You need consistency.
3. Familiarity is power.
"Apple Intelligence" feels like something we already trust — even though it’s new. Kenyan brands launching new products or services should anchor them to things people already understand.
👁️ Final Thought:
Your branding doesn’t need to scream “AI” or “tech.” It needs to feel trustworthy, timeless, and aligned with your customer’s values. That’s what wins — whether you're Apple, or a new business in Nairobi.